NPC Creative Services
NPC Creative Services specializes in providing strategic public relations to healthcare, health IT, and technology software and service organizations, ranging from small- and mid-sized businesses to Fortune 500 corporations and professional trade associations.
Whether the need is for an agency to provide comprehensive public relations services or to support an in-house team, NPC has the industry expertise and connections necessary to get the job done right, on time and within budget.
Few agencies can match the level of expertise, industry understanding and personalized service NPC brings to its client relationships.
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Staying Ahead of the Curve: Proactive Compliance Strategies in a Shifting Regulatory Landscape
In the shadow of escalating cyberthreats and intensifying regulatory scrutiny, compliance is no longer just a checkbox—it’s a war zone. Organizations today operate in an unforgiving environment where the cost of a data breach is measured not just in dollars but also in broken trust, lost contracts, and legal fallout.
From healthcare’s HIPAA Security Rule to the European Union’s General Data Protection Regulation (GDPR) to the US Department of Defense’s Cybersecurity Maturity Model Certification (CMMC) to SOC 2, PCI DSS, and other security standards, the rules are tightening, and the penalties are rising in response to surging breach rates. In 2023 alone, GDPR fines totaled more than €4.4 billion (approximately $4.92 billion), while large-scale HIPAA violation fines totaled nearly $9.2 million in 2024—a record-setting year which saw an increase of over 64% in breached healthcare records to nearly 278 million, impacting more than 81% of the U.S. population.
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Revolutionizing Healthcare with Artificial Intelligence
The post "Revolutionizing Healthcare with Artificial Intelligence" discusses how AI is reshaping preventive care through insights from Shaji Nair, founder and CEO of Friska AI. The platform enhances collaboration between patients and physicians by integrating health data to personalize treatment plans, making healthcare more accessible and effective. As Friska AI continues to innovate, it stands out as a vital tool in the future of health management.
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AI for Preventive Care - with Shaji Nair | Epi.28
In this episode, Dr. Nazif interviews Shaji Nair, the founder and CEO of Friska AI. Shaji shares his journey from a career in technology to developing Friska AI, an innovative platform that employs advanced artificial intelligence and mobile technology to assist with preventive healthcare. The discussion covers how Friska AI provides personalized meal plans, health alerts, and activity recommendations to both patients and physicians, helping to ensure continuous health management. Additionally, Shaji talks about the unique approaches and engines behind Friska AI, such as the Nutri AI engine and clinical decision engine, and the platform’s potential to democratize healthcare access at low or no cost.