NPC Creative Services

NPC Creative Services specializes in providing strategic public relations to healthcare, health IT, and technology software and service organizations, ranging from small- and mid-sized businesses to Fortune 500 corporations and professional trade associations.

Whether the need is for an agency to provide comprehensive public relations services or to support an in-house team, NPC has the industry expertise and connections necessary to get the job done right, on time and within budget.

Few agencies can match the level of expertise, industry understanding and personalized service NPC brings to its client relationships.

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  • HIPAA Security: Waiting For the Final Rule Is Not an Option

    Few in the healthcare industry question the need to modernize the HIPAA Security Rule, the proposed overhaul of which is expected to be finalized in 2026. But even if the final rule is modified to scale back requirements or lengthen timeframes, compliance will be a heavy lift for many physician practices, hospitals, and health systems.

    That reality, coupled with the common-sense need for robust security around protected health information (PHI) and other patient data, makes procrastination a compliance strategy that is doomed to fail.

    Electronic Health Reporter»
  • Agentic AI: Revolutionizing Healthcare Revenue Cycle Management

    Healthcare revenue cycle management (RCM) is at a breaking point. Escalating claim denials, shrinking reimbursements, and persistent staffing shortages are forcing finance leaders to rethink traditional approaches. With 84% of health system executives identifying denials as a top threat to financial margins, the pressure to optimize RCM processes has never been greater.

    While robotic process automation (RPA) bots have streamlined repetitive tasks, their rigid, rule-based nature struggles with the dynamic complexities of modern RCM.

    Healthcare Business Today»
  • M&A and Patient Data Integrity: An interview with Rachel Podczervinski and Julie Pursley of Harris Data Integrity Solutions

    Merger and acquisition (M&A) activity continues at a rapid pace, posing a risk to data integrity. As impacted hospitals and health systems seek to consolidate their operations and technologies, duplicate and crossover records surge.  While these errors present immediate challenges, the longer-term concern lies in maintaining the accuracy and integrity of patient data across newly merged systems.

    We sat down with Harris Data Integrity Solutions’ executive vice president, Rachel Podczervinski, MS, RHIA, and director of industry relations, Julie A. Pursley, MSHI, RHIA, CHDA, FAHIMA, for an in-depth exploration of the obstacles confronting those tasked with maintaining the accuracy of patient data in a rapidly consolidating healthcare environment.

    Electronic Health Reporter»

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