Key Highlights:
- Tamoco utilized HID Trusted Tag Services™ to provide film lovers with the ability to use their Near Field Communications (NFC) enabled smartphone to receive Tribeca Film Festival tickets.
- Tags use HID Global technology to eliminate abuse from out-of-home (OOH) campaigns with security and privacy attributes that change on every tap.
- Over the course of the four-day promotion, “Film for All Friday” fans seeking free passes “tapped” promotional posters 8,195 times with 1,156 unique mobile devices.
AUSTIN, Texas, May 6, 2014 –
HID Global®, a worldwide leader in secure identity solutions, and
Tamoco, a global leader in mobile marketing technology and analytics, today announced the successful use of HID Trusted Tag Services™ in the world’s first out-of-home (OOH) promotional campaign for Tribeca Film Festival 2014. Over the course of the four-day promotion, film fans seeking free passes “tapped” promotional posters 8,195 times with 1,156 unique mobile devices.